Hi, I'm
Sven Uilhoorn.

I'm an interactive designer based
in Groningen, the Netherlands.

LinkedIn Design Vision Squash Exercises Board Game Resources Writing

Board Games

Strategic board games that involve careful planning, low luck, player interaction, great two to five player scaling and have a strong historical integration of their theme.

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"Good design is as little design as possible."

Websites

User centered websites, designed and refined based on actual user research with the target audience. Easy to maintain, fast loading and conforming with most usability standards.

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"Visual design is about problem solving,
not about personal preference or unsupported opinion."

Graphic Design

Mostly smaller projects for print like commissioned posters and flyers, but also years of squash club magazines, a sport shirt design and race car liveries for my racing community.

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"If you can't back it up with research or data,
you're just making shit up and you should stop."

Serious Games

In the final three years of my studies, I focused on Serious Gaming and developed four games teamed up with my fellow game designer and programming partner.

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"Content precedes design. Design in the absence
of content is not design, it's decoration."