I focus on qualitative research with actual users to create simple, smooth and solid solutions.
Interactive design is about behaviour. I think interactive problems can only be correctly, and with more certainty, be identified, tested and solved by observing real users perform realistic tasks. Let's do this in a close to natural setting using actual content, no Lorem Ipsum.
back to homepageEven low-cost user research through interviews and observation is highly effective for coming up with useful and intuitive solutions. I prefer to stay away from "blind" statistics, as they often provoke bias, unsupported opinions and assumptions.
Over two hundred observation sessions of websites and serious games and a couple hundred sessions of my own board games have helped me gain additional insights on why some things work and others don't, often also relative to competitors.
Especially for websites and serious games, these 10-20 minute sessions with clear tasks based on realistic goals often meant getting the "why" out of participants without disturbing their flow, asking the right questions at the right time.
Despite my guerrilla style approach, a strong theoretical basis is my baseline, shaping prototypes and iterations.
During my studies I read a few useful books, and I graduated with a research on usability of apps and playability of mobile games, summarizing from many (often academic) sources to provide a guide for app/mobile game developers to improve their apps and games.
Especially after my studies I've bought, read and applied essential books on interaction, product and game design, including:
I try to reread these books every few years, as well as integrate their principles in my designs and especially my board games, for example by using my list of board game heuristics, which is based on heuristics from game design, graphic design, product design and software design.
You could call me UX Designer, UI Designer, Digital Designer, Product Designer, Information Architect or just dude-who-makes-images. I prefer interactive designer.
Interested to work with me? I love to show you how I work, I can sketch and design on a beer mat with a pen and show you how I can add value to your product or service. Keep asking me questions!